The Relentless Pursuit of Relevance: Defining “Remarkable” in a Dynamic Market Marketing is no longer about the stuff you make, but about the stories you tell – Seth Godin In today’s competitive landscape, “remarkable” isn’t a mere aspiration for startups, brands, and enterprises – it’s a fundamental requirement. Our ideas must resonate with genuine human […]

TikTok has become a powerhouse in the world of social media, with over a billion active users worldwide. But what makes TikTok so effective for businesses? The numbers speak for themselves: – 66% of users say that TikTok has helped them decide what to buy – 74% of users report that TikTok has inspired them

In today’s digital landscape, social media has become the epicenter of consumer attention. With billions of users spending hours on platforms like Facebook, Instagram, and Twitter, it’s no wonder that businesses are clamouring to get their attention. However, with so much competition for eyeballs, it’s not enough to simply post content and hope for the

In today’s competitive marketplace, building a strong brand is crucial for success. One key concept that can make all the difference is brand equity. Brand equity refers to the value that your audience assigns to your brand, making them more likely to choose your brand over others and even pay a premium for it. Understanding

As a small business owner, managing social media can be a daunting task. You wear multiple hats – creator, strategist, community manager, and analyst. With so many responsibilities, it’s easy to get overwhelmed and struggle to implement your social media strategy. The Importance of Systems Having a clear system in place is crucial for effective

The Truth About Brand Video: Why You’re Leaving Money on the Table! In today’s digital marketing landscape, it’s easy to get lost in the noise. With countless brands vying for attention, audiences often struggle to remember the person behind the brand. This is where brand video comes in – a game-changing strategy that helps you